Thanks to the perpetual connectivity, brands today are left with no choice than marking strong presence on almost every channel where customers can search them.
Brands need to use a combination of communication means to reach out to a broad audience present at different channels like social media, TV, emails, blogs etc.
A strong multichannel marketing campaign designed effectively not just helps you reach out to the potential customers but also encourages them to take action through the channel of their choice. In short, multichannel marketing is giving more options to the customers to engage with the brand and take action.
In a market where customers have more control over buying process, the role of marketing efforts is just to create awareness about the brand. To gain maximum benefits from marketing campaigns run on different channels, brands should explore all the possible ways to reach consumers and put their strategies together.
Here are a few tools that can help you make your multichannel digital marketing campaigns more successful.
- CLEARVOICE for Content Marketing
Content marketing is a basic requirement for digital marketing. Whether it is website content, ad copies, blogs, social media posts or any other content type, you need to provide written information to the customers. But to get attention in this competitive market, you cannot just post any content randomly and expect customers to read it. Rather, you need extraordinary, unique and valuable content to engage the target audience.
Writing, editing, posting and tracking, content management is not an easy task, but you can make it easier by using tools like ClearVoice. The tool makes content management easier for you by allowing you to publish and distribute content with an easy-to-use platform.
Read Also :- 7 Steps Guide For Successful Content Marketing
- MENTION for Social Media
Social media marketing is not just posting pictures of your products and services with a ‘Buy Now’ tag everywhere. To make your social media campaigns successful, you need to put yourself in the shoes of your target audience to understand their requirements and create content accordingly. For instance, a post with a beautiful picture of your product might seem great to your eyes, but for the masses, it might not have any value until it has some catchy and engaging message for them.
Mention is a social media marketing tool that keeps you updated and informed, whenever someone mentions your brand, targeted keywords of competitors on their social channels. The best part about the tool is that you can also access it on your mobile phone to keep a track of mentions even on the go.
Read Also :- 10 Facebook Marketing Anticipations For 2017
- YOTPO for Online Reviews
There are a large number of benefits of online reviews like increased customer satisfaction, trust, improved search rankings and the most important better sale. In today’s digital world, 90% of the customers make buying decisions after reading reviews as these provide third-party validation for the quality of products.
Customers write reviews on a number of platforms like:
- Social media channels
- Blogs
- Company websites
- Listing sites
- Directories
Collecting reviews from all the sources and using them for the benefit and sales growth might get really difficult if done manually. But by using Yotpo’s automation system, you can make this process really quick, effective and easy. Further, you can also use its ‘Mail After Purchase’ feature to continue the conversation with the customers to upsell other products.
Read Also:- Five Strong Sources to Get Online Reviews except Google
- MARKETO for marketing automation
Marketing automation is a utopian technology that is considerably new in India. It enables the brand to streamline marketing tasks and workflow to boost efficiency and revenue of the business. This is a more effective tool for smaller companies with limited resources. The tool helps them by optimizing elements such as:
- Lead nurturing
- Cross-selling
- Upselling
Customer lifestyle marketing
By effectively using automated marketing, you can provide more personal and customized user experience. Marketo is a flexible tool that is equally beneficial for companies of all sizes and allows them to gain from automated marketing.
Conclusion
Customer experience is the crucial success factor in the online market. You can ensure maximum customer satisfaction only by offering them smooth, hassle-free and personalized experience on all the marketing channels like website, blog, social media platforms, TV commercials etc. By using these tools you can make your campaigns more effective and profitable.
Read Also :- Five common mistakes that can affect your online presence
